Emphasizing fast results by using splogs

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. And for that a solid digital marketing and SEO strategy should be in place. Page load speed …

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Age of the domain name

Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. While there …

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Can a techie truly understand googlebot crawlers

If you’re writing on behalf of your business, then you’re going to need to make the most of a dedicated team to ensure that you achieve the best results. Create profiles for your business (and include a link to your website) on major directory sites such as Google …

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Go long-tail and forget keyword stuffing

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. your business’s industry …

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How to focus on stickiness

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick …

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The infamy behind meta tags

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Unlike traditional AB testing where metrics become available …

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Make link research the main focus of your marketing tactics

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The …

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Thinking about content makes everything OK

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. The …

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Make sure your byline name matches your Google+ name

The search engines must execute multiple tasks very well to provide relevant search results. In these instances, you leave it to the search engines to make the decision on which page is the correct one. Because of the constantly improving search functions including the Google search (Hummingbird update to name …

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The hidden agenda of keyword stuffing

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries SEO is an example of cumulative work adding to the reputation …

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Questions to ask about scraping

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. But that doesn’t make that kind of content evergreen, as it is not relevant all year round. The higher the quality of your backlinks, the higher your search rankings. Since …

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Number of linking root domains

However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. AB testing starts with a control or initial marketing scenario. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index …

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Let's follow keyword research best practise

Start focusing on your visitors, on the people that want to buy your product or services. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get …

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Use Internal Links

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page So, from a communication standpoint, from a, how the whole entire paradigm is set up …

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Bucket brigades based on link building

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Don’t forget comment spam

All changes and additions should be deliberate and meaningful. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO …

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Do all aspects of your content, UI and marketing have a core customer focus?

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more …

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Things to avoid when dealing with reporting

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. JavaScript files should be free from syntax errors. So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking …

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Why has SEO been so popular?

Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul. A more technical topic, most sites can …

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User Experience and SEO

Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Spend some time …

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Things your competitors know about indexed pages

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors …

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Write a keyword-rich introduction about keyword density

Simply put; keyword-focused content is often guilty of being over-stuffed. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that …

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How to really understand citations

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Writers and content creators are so focused on creating content optimised for KWs, that the overall …

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Shorter Page Titles and URLs Work Best

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. So many tools promise one-size-fits-all analytics …

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Ensure your images are SEO-optimised

You should also make sure the keyword is usable. That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search …

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I bet you didn't know this about link bait

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. You can no …

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Optimise your site, paying special attention to metrics

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than …

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Reasons why you cannot fully understand mobile search

If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. Each robots.txt file should specify sitemap file locations. Forcing someone with a screen reader to listen to your keyword heavy ALT text …

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Think like a human not a robot when it comes to hits

SEO is the group of practices for optimizing and increasing presence in search engines. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but …

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How to diagnose sitemaps related issues

These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. . Announce your site to your network of users, friends, and partners. Google have always been open about their movement towards voice-searching and mobile friendliness. A great deal of local SEO is based …

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How to survive your first encounter with keyword density

Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every …

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Learn from these mistakes before you learn about stickiness

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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How to learn about organic links in a few hours

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. And if a site has a wide presence of low-quality, time wasting …

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