What's the story about splogs

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. An index is another name used by a search engine for a database. You can also …

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Be very sure of what you are writing

By spring 2013, Facebook and Google+ added hashtags. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Does that change how they see the product or whether they need to buy something else? Make it clear on your own Web site that …

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Consistent doesn't mean identical. when you're discussing hits

The PPC (pay per click) activities should also be very good. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe …

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The back story of social media

If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide …

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Here's what industry insiders think about splogs

Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. In fact, for the best results, it needs to play a major part in your entire company culture …

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The hidden agenda behind social media

If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how …

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To get fast rankings, you need bread crumbs

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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You may be asked about doorway sites in your marketing interview

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. According to similar …

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The back story of duplication

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. If your website can't be found …

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Myths and misconceptions about text links

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Don …

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Bucket brigades based on landing pages

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need …

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The reason everyone loves html

However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. You should see improvements …

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Here's what industry insiders think about site submissions

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. A Dofollow is …

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Education is the best legacy when it comes to hits

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On …

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Think about html from the start

Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that …

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The best advice I've listened to about link exchanges

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Similar to writing an outline for a large paper, put some thought into what the main …

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The secret behind onsite SEO

Thin content can be defined as content with little or no added value. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. By highlighting your website, you help Google better understand your site’s data. Data …

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I bet you didn't know this about onsite SEO

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Onsite optimization includes all the actions related to the content development of your website and offsite are considered …

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This story about blogs will haunt you forever

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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Add relevant inbound links to other pages on your website

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links …

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Create content about link bait

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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Use keywords in your images

This was known as spamming. Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Use attractive …

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What's the story about white hat SEO

At a bare minimum, include social sharing buttons on your content. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of …

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Which page on my site is most relevant for that phrase?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Taboos about 301 redirects that you should know

Creating content is an art form which can take up a huge amount of your time. Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Anchor text …

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Aligning your goals in relation to SEM

A keyword like ‘coffee’, for example, wouldn’t tell you very much. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Body keywords still have their use, however. Use attractive subheaders: Readers should be able …

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Bucket brigades based on keywords

Some of the most historic cases of explosive growth hacking success involved input into product development as well. The content and physical piece of the puzzle is referred to as on-page SEO. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for …

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A few words on web crawlers

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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Questions to ask about trust rank

Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). Failure is always OK, but ignoring the results and …

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