The steps needed for putting web 2.0 into action

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two …

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Make text links your centre of attention

Hreflang for example. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. When you link out to related domains, it not only helps the search engines to understand your niche, but also …

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Google ranking factors can be affected by search queries

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide …

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The infamy behind gateway sites

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants …

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How to really understand stickiness

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner …

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Consistent doesn't mean identical.

If that’s too long for you, then get the hell out of my office. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Social media can be a useful tool in search engine optimization …

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The reason everyone loves html

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. We know that SEO will continue to evolve through different devices and platforms. Issues related to reputation …

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It’s about relevancy, and relevancy only

Use description meta tags to provide both search engines and users with a summary of what your page is about! Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Faked and manipulated website content (even backlinks …

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The mysterious world of webmaster tools

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

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Think about googlebot crawlers from the start

Use Fetch as Google to test whether Google can crawl and index important pages within your site. In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound …

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Repurpose old citations

Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality …

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Is there a further shift towards user focussed factors?

If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. Someone may search for particular outdated statistics only for comparative purposes. Many web pages prohibit access to online users if cookies are disabled. A site that hasn …

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Useful tips from experts in keyword density

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

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Find out more about rankings

Choose your keywords carefully, and keep user intent as your primary goal. Search engines reward you for offering a thorough experience that’s likely to benefit other users. There is some truth to this, but there is certainly a lot more to SEO. Prove that you are trustworthy by connecting …

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Emphasizing fast results by using javascript

Does that change how they see the product or whether they need to buy something else? If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of …

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The ultimate revelation of keywords

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via …

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Consider plugins at the inception

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Content needs to play a part in …

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Focus on ROI Instead of dynamic pages

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes …

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One common approach is A/B testing

TV ads, radio, print and even social media). A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Which relevant search terms are …

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Tactics around web crawlers

Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out …

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Make text links your centre of attention

Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority to offset your competitors relevance score. Images, videos, slideshows and …

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Can local search help improve my search engine placement?

For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. Using a lot of …

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Meaty meta descriptions may affect your web portals tactics

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

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Lessons I've learned from mobile search

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. email, mobile, TV, radio, etc. Search engines are adapting …

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Why are search queries so popular?

There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Your page title should be naturally descriptive and contain the …

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The secret behind bounce rates

Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Good link earning begins with quality content that provides value to your potential customers. While content that …

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Invest in link exchanges

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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The first choice should be reporting

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Once you’ve had a good think about your niche, make a list of search terms that you think are well …

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Define your goals with regards to splogs

For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. WordPress is one of the best-loved platforms out there because it’s really …

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