Headings and rankings

Changing one of these aspects create an alternative scenario ‘B’. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. Post-crawling content the Spider stores the indexed …

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Adjust your appearance in search by utilising link research

Think about the audience you’re trying to target and create content based around what they would want to read. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create …

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Things your competitors know about reporting

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit …

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Latest developments in offsite SEO

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service …

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Tactics around static pages

Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. Websites can benefit from mixing evergreen …

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How to Promote Evergreen Content

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Use Fetch …

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Great ideas about offsite SEO to share with your colleagues

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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The reason everyone loves stickiness

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Site mapping is the …

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A do-it-yourself guide to onsite SEO

Thin content according to Google is little or no original content. Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. The very first thing to …

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What your mum didn't tell you about citations

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. The way that websites are built are more important and more scrutinized …

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Random musings on page rank

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Embedded images in your content serve as important relevancy factors. Pay attention to your …

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Invest in citations

Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword …

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Quality over quantity when it comes to non reciprocal links

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Every SEO program should be unique; each target audience has a place, too …

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Quality over quantity when it comes to keywords

We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level …

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We've reached a tipping point when it comes to doorway sites

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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Number of outbound links

Ensuring that users can find your site continuously means gaining long term customers. If you plan to do some basic SEO, it is must that you know how search engines work. When creating new content ask yourself: what the goal of that content is? What information do you need to …

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Remember that quality make the web go round

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. Be Yourself. Write about what you know and make it …

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Myths and misconceptions about walled garden sites

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user …

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The Presence of Keywords in the Page Title and URL is Crucial

Many growth hackers started out as developers. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user …

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