Why metrics matter

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Things you most likely didn't know about cloaking

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

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How do you feel about web 2.0 now?

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. If you lie, you …

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Losing Focus on webmaster tools

Build your site with a logical link structure. Every page should be reachable from at least one static text link. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and …

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Create an Engaging Web Presence by the use of link exchanges

The trouble with creating your second or fifth page for lollipops, for instance, is that they probably all make the same points. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Search engines will eventually …

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Quality over quantity when it comes to keyword research

Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. To take the lollipop example, say you had the main lollipop page as a sales page. It is important to note that search and offline behavior have …

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Think like a human not a robot when it comes to stickiness

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Digital marketing is a vast marketing technique which includes many other marketing tact. Search engine optimization …

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The hidden agenda of organic links

Google explicitly states they don’t have a duplicate content penalty – but they do have a ‘thin content’ manual action… that looks and feels a lot like a penalty. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as …

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Adjust your appearance in search by utilising splogs

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Movement means making a bunch of changes to a site based on hunches. All of this internal processing knowledge is contained within the …

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Can web portals help improve my search engine placement?

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Since Google only wants to deliver the best possible results to its users …

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I urge you to think about keywords

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. What’s more important, it also will have more authority for your readers. So most people don’t have the time to get up to speed …

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Myths and misconceptions about SEM

SEO is an integral part of any digital marketing strategy. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. I always advice “Stick to basics”, focus …

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Tell me more about stickiness

Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …

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Things to avoid when dealing with Google algorithms

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and …

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Using traffic estimation tools in conjunction with 301 redirects

You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. An SEO specialist should know how long content …

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Can blogs help improve my search engine placement?

Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that …

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Make onsite SEO your centre of attention

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Start by getting into the mindset of a casual browser. By incorporating backlinks to reputable sources …

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Make a good use of mobile search

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web …

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Can a techie truly understand webmaster tools

More people are using mobile devices than computers to search the web. your home page or blog listing pages). Because nobody wants to get hoodwinked. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding …

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Do you struggle with optimizing your blog posts for search?

By including the location of the business as part of the keywords used, it increases relevance in the searches. With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Here are several benefits it …

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Its all about nofollow links

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. That figure has risen by 4% over the past few months alone, and it continues to …

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Things about nofollow links you have to experience yourself

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don …

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When your use of canonical URLs becomes obsessive

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. It …

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A focus on javascript to benefit search engine placement

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. By performing Search Engine Optimization on a website, it is possible to make that …

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Tactics around SERPs

With so much crap content on the web, Google doesn’t want to waste space indexing it. Failure is always OK, but ignoring the results and reasons for it are not. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Although SEO is just …

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The truth about webmaster tools

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. For smaller organizations, organic search can provide a low-cost way to build a …

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SEO for websites can be very complicated

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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Its all about analytics

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. People like to be engaged and feel involved. Having a question as …

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