Think about long tail search from the start

When in doubt, define a term or explain a concept in your content. It’s like riffing to your favorite jam on the radio and creating your own silly songs. Websites that are determined to produce new and highly relevant information find their way to the first page of specific …

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Quick tips regarding keyword research

Much of mobile optimization relied on paid search in the beginning, but not anymore. It is essentially free digital marketing! So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way …

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Find out more about citations

SEO success relies heavily on the keywords you choose to target. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content …

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How to diagnose LSI related issues

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines The reason SEO caught my interest so many …

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It’s time to revolutionize our approach to web analytics

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. Above all else, your content must be aimed at helping users because that’s what they’re supposed to be for. Paid link-building is considered …

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How to diagnose nofollow links related issues

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

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The latest trends in domain authority

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both …

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Reduce PopUps or Distracting Ads

Want to drive more quality traffic? Optimize your content for Google answer boxes! The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want …

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Reasons why you cannot learn html well

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links …

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Random musings on comment spam

Creating incredible content that people will want to share is still the best way to earn links. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home …

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Wait. Is anchor text really that simple?

Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization …

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The secret behind LSI

I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Search engine optimization is a strategy that is fairly easy …

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Hidden facts about bread crumbs

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. It’s crazy to see the disparity between two pieces of content …

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The infamy behind 301 redirects

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single …

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The hidden agenda behind comment spam

Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it …

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How to focus on link exchanges

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable …

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Tactics around javascript

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the …

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Reasons why marketers love indexed pages

While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Be aware …

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This year will be the year of domain authority

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming …

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Are Your Hyperlinks Spiderable?

Quality images, tagged with good keywords, can also help your rankings with search engines. I completely disagree. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless …

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Go long-tail and forget cloaking

By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. High Flesch-Kincaid readability score (readability …

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Why your digital marketing strategy should centre around hits

Why would someone purchase this particular product? Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. Keep in mind that you don’t have …

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Random musings on keyword research

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you …

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Don't miss out quality from your detailed marketing checklist

SEO guidelines have been changing over the years. Linking your keywords to a relevant page on your website - for example, SEO agency – can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. The best way …

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Find a simple guide to keywords and read up about it

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone …

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How to learn about conversion rates in a few hours

You have to schedule daily time into your routine for the SEO attempt. Make sure to review the sites on desktop, mobile, tablet, TV, etc. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Simply put, higher volume is better …

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I urge you to think about ROI

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses …

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Make site submissions the main focus of your marketing tactics

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the …

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What everyone ought to know about splogs

If you are focused on a local market, it is also important to get connected with local businesses and organizations. If your dish is lackluster and or dull, you can choose to improvise and expand your dish through more ingredients that compliment the dish and makes it better. Google RankBrain …

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Focus on ROI Instead of CTR

To combat possible future updates, you can also ensure your site is engaging and of high quality. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. This tool is invaluable when discovering what is slowing your average load speed down, and enables you …

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Structure your content

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. When you research keywords for your future content and come up with the list, always narrow down the list and keep …

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Hang in there with your SEO strategy

The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My …

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