Publish Unique Data

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Find out more about comment spam

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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Write about cloaking

it’s crucial to know everything about it. To include local SEO is now essential. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links …

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Adopt a customer centric view of nofollow links

The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Sites that seek payment to assist in building trust should be given thorough examination. Thought and care should be given to social when formulating a search-program strategy. Avoid thin content pitfalls by checking for …

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Having fun with sitemaps

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to …

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Clarification about javascript

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Thin content is a …

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Design + RSS feeds = Greatness

The fact remains that knowledge of one’s domain and the tools out there is vital to success. As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. I always advice “Stick to basics”, focus on getting real visitors and giving …

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Latest developments in widgets

Even if you aren’t working with clients, it’s an important step to take to track the progress of your website over a certain period of time. In addition to your user experience, there are also a number of other factors that affect the usability of your website such …

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Why have citations been so popular?

As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts you. The process is iterative, so data gathered from ongoing monitoring feeds back into future …

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You may be asked about citations in your marketing interview

The main text content on the page must be unique to avoid Google’s page quality algorithms. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. When people hear about how great you are, they head to Google to discover more. So …

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Make web 2.0 the focal point of your marketing efforts

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. If you want to dive deeper into on page optimization, check out this on page …

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Use breadcrumb navigation

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. There’s no actual “hacking” happening in growth hacking, unless the practitioners are …

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Questions to ask about webmaster tools

In the beginning, things move slow and it feels like you are just shouting into the void with no return. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Chances are, there …

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The hidden agenda behind mobile search

The Web search engines make use of a Crawler or Spider that crawls the website content. We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip …

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Tactics around widgets

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Link building is always a hot topic within the SEO industry but it is getting …

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Adopt a customer centric view of content

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. By continuing to add content and informative …

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Spread the love

The tech giant has such a big share of the market that 'Googling' has become a verb. Look at who is on top, then run reports on what they’re linking to and who is linking to them. Heading tags are tags that are used for the creations of headings …

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Emphasizing fast results by using Google algorithms

Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). When determining the value of …

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Don't miss out meta tags from your detailed marketing checklist

White hat SEOs operate above board, performing work that will benefit their sites long term. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. In fact, for …

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What gets measured gets improved

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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SEO Makes Dollars & Sense

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end …

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Find your audience through your competitors

The combination of SEO and conversion can result in a lift in organic results. If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or …

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Concentrate on actionable SEO

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Google ranking factors can be affected by ROI

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

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Make a good use of onsite SEO

Check out my Complete Guide to Link Building to find the best methods currently in use. Choose Relevant Images It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you’re using the …

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Things that make you love and hate static pages

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols …

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Design + web crawlers = Greatness

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and …

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Reasons that marketers love html

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Adopy a monetisation first approach before putting efforts into sitemaps

The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural back links to their websites. Make absolutely certain that your NAP information (Name …

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Create great content consistently

Also a rule of thumb the title should be no more than 70 characters. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user and so various subsets of digital marketing are important. Analysis of meta sets/keywords, visible text and …

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User-friendly Content — Because it Matters

You can create a guide on how to start a blog or a how-to tutorial for building a dog house. Don't commit the cardinal sin of letting dots ruin your page descriptions Could making your content timeless and relevant improve your website’s conversion rates? The “About Us” section is …

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I urge you to think about webmaster tools

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Top trends in javascript to watch

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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Reasons why you cannot learn comment spam well

Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website …

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Try New Things

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. The content that is not generated by a human after due thought is basically thin content. Voice is consistently …

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The infamy behind web crawlers

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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How to diagnose 301 redirects related issues

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when …

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